Marketing 101 for Small Business Owners - 2-Session Marketing Workshop Series - Part #1

Presented by: Uli billington

In Part 1, Small business owners will gain essential marketing knowledge and practical strategies to effectively promote their businesses.

Whether you're a startup or an established small business looking to enhance your marketing efforts, this workshop is designed to provide you with foundational insights and actionable steps to attract and retain customers.

Learn the core marketing principles, including the importance of identifying your target audience, crafting compelling messaging, and creating value for your customers. 

Thursday, May 16, 2024 | 5:00 - 6:00PM - Virtual Via Zoom

Marketing 101 for Small Business Owners - 2-Session Marketing Workshop Series - Part #2

Presented by: Uli billington

In Part 2, Explore the various marketing channels available to small businesses, each with its unique benefits.

From digital marketing and social media to email marketing, content marketing, and traditional advertising, we'll help you understand how to select the most suitable channels based on your business goals and target audience.

By implementing budget-friendly marketing tactics creatively and consistently, small businesses can effectively reach their target audience, increase brand awareness, and drive growth without breaking the bank.

Thursday, May 30, 2024 | 5:00 - 6:00PM - Virtual Via Zoom

How to Market Your Firm to Construction Primes

PRESENTED BY: RICHARD MYERSCOUGH

Join us for “How to Market Your Firm to Construction Primes” the ninth presentation in our continuing Caltrans training series.

• Advertising to Primes.

• Choosing a Project.

• Capability Statements.

• Networking.

Don’t miss this opportunity to explore the information directly with Caltrans and get your questions answered in a live Q&A with Richard Myerscough.

Thursday, June 06, 2024 | 12:00 - 1:00PM - Virtual Via Zoom

Bonding, Estimating, & Labor Compliance For Subcontractors

Presented By: Richard Myerscough

Join us for “Bonding, Estimating, & Labor Compliance For Subcontractors” the tenth presentation in our continuing Caltrans training series.

• Certification: SB, SB-PW, DVBE, and DBE.

• Department of Industrial Relations: Registration for Public Works.

• Building your Bonding Program: Empowering for new revenue streams.

• Estimating Best Practices: Focusing your efforts to win contracts.

• Marketing your Business: Outreach to build partnerships.

• Labor Compliance: Requirements you’ll need to know to be successful.

• Construction Site Best Practices: Safety, Weekly Team Meetings, Communication.
  

Don’t miss this opportunity to explore the information directly with Caltrans and get your questions answered in a live Q&A with Richard Myerscough.

Thursday, July 11, 2024 | 12:00 - 1:00PM - Virtual Via Zoom