Workshops
Verizon Small Business Digital Ready Program
Complete 2 Courses to be eligible for exclusive $10,000 Grant Opportunities
Registration is free and Courses are self-paced
Every Registration with completion of 1 quick video (any length) helps support MCSC Women's Business Center
También disponible en español.
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WORKSHOPS
MCSC offers weekly workshops on a wide variety of subjects. In addition to providing a networking platform among attendees, classes are designed to increase understanding of important and current business topics and trends. Workshops are open to the public.
How to Use AI for Social Media
Presented by: Andrea LaRosa
Discover how artificial intelligence can revolutionize your social media strategy. From content creation to audience engagement, this workshop will teach you the best AI tools and techniques to save time, boost creativity, and grow your online presence. Perfect for beginners and seasoned social media pros alike!
What You'll Learn:
AI-Powered Content Creation: Use tools like ChatGPT to craft engaging captions, create content calendars, and brainstorm viral post ideas with ease.
Audience Engagement Made Simple: Discover how AI can analyze audience behavior and recommend the best times and strategies to post for maximum impact.
Visual Content and Editing with AI: Explore AI tools for creating eye-catching graphics, videos, and reels to elevate your brand’s aesthetic.
Wednesday, July 30
9:00-10:30am via Zoom
Instructions:
Zoom Link Sent After Registration
Legitimize Your Side Hustle
Presented by: Stacey Aragon
Are you balancing a passion project alongside your day job? In this workshop, you’ll learn how to turn your side hustle into a legitimate business with a clear roadmap and actionable steps.
Key Takeaways:
Why turning your passion into a business could be your best move—and what it takes to succeed.
When to take the leap from side hustle to business, and how to recognize the right time.
How to legalize and formalize your business for long-term growth.
Who is this workshop for?
Has your side hustle earned some money?
If so, you are ready to legitimize! Sign up for this workshop to begin a successful entrepreneurial journey!
Tuesday, August 5
12:00-1:00pm via Zoom
QuickBooks for Small Businesses
Presented by: Ali DeRoche
Are you new to Quickbooks or deciding what accounting software is the right fit for your business? This is the class for you!
Choosing the right QB Software
Navigating QuickBooks Online
Setting up your company
Intro workflows - Adding customers, vendors and transactions
Wednesday, August 6
10:30am-12:00pm via Zoom
Ordena Tus Finanzas de Forma Simple - Taller para Emprendedores
Instructor: Marissa Hernandez
Aprende a organizar y mantener los registros de tu negocio de forma sencilla y efectiva. En este taller descubrirás cómo llevar el control de tus ingresos y gastos, guardar recibos, preparar tu información para impuestos y elegir el sistema que más te convenga. Ideal para emprendedores que desean tener sus cuentas claras y su negocio en orden.
Instructions:
El enlace de zoom se enviará después del registro.
martes 12 de agosto
9:00-10:30am por Zoom
Construyendo Éxito Financiero Para Pequeños Negocios
Instructor: Cecy Toro, Working Solutions CDFI
¿Quieres que tu negocio crezca y genere más ingresos?
Entonces, este taller es para ti. Conéctate con recursos clave que te ayudarán a preparar tu negocio para prosperar y acceder a capital.
En este taller cubriremos:
• ¿Qué es un préstamo de negocio?
• Cómo prepararte para solicitar un préstamo exitosamente
Working Solutions CDFI se especializa en financiamiento para negocios que están listos para comenzar o crecer, incluyendo aquellos que aún no generan ingresos o tienen menos de un año operando.
¡Regístrate y da el siguiente paso hacia el éxito financiero de tu negocio!
Instructions:
El enlace de zoom se enviará después del registro.
martes 12 de agosto
4:00-5:00pm por Zoom
Paving the Road to Success with Caltrans 7: Disadvantaged Business Enterprise (DBE) Certification Overview
Presented by: Richard Myerscough
Join us for “Disadvantaged Business Enterprise (DBE) Certification Overview” the seventh presentation in our continuing Caltrans training series by Richard Myerscough, Caltrans District 5 District Small Business Liaison.
Disadvantaged Business Enterprise (DBE) Program Overview.
Benefits of Certification.
California Unified Certification Program (CUCP).
Eligibility Requirements.
Applying for DBE Certification.
FAQs and Resources.
Don’t miss this opportunity to explore the information directly with Caltrans and to get your questions answered in a live Q&A with Richard.
Wednesday, August 27
12:00-1:00pm via Zoom
Bookkeeping Made Easy: Keep Calm and Get Organized
Presented by: Ali DeRoche
Join us and take control of your business finances today!
Bookkeeping for Small Business Workshop
What is Bookkeeping?
Is it accounting, tax preparation, or financial organization? The answer is YES. Find out how bookkeeping ties all these elements together to keep your business on track.
Why Should You Care?
Organized finances offer clear advantages—improve your financial accuracy, make informed business decisions, and get ready for tax season with ease.
Take Action: 7 Steps to Success
Learn seven actionable steps for effective bookkeeping, including how to properly pay yourself!
Methods + Software Comparison
We'll break down popular bookkeeping methods and software options to help you choose the best solution for your business
Thursday, Sept. 4
11:00am-12:00pm via Zoom
AI Tools and Techniques for Marketing
Presented by: Andrea LaRosa
Learn how to harness the power of AI to transform your marketing efforts. This workshop covers AI-driven tools and insights to optimize campaigns, personalize customer experiences, and streamline your workflow. Walk away with actionable strategies to stay ahead in the ever-evolving marketing landscape.
What You'll Learn:
Crafting Marketing Campaigns with AI: Use ChatGPT prompts to generate ad copy, email campaigns, and creative slogans tailored to your audience.
AI for Customer Insights: Learn how AI tools can analyze customer data and behavior to deliver hyper-personalized marketing strategies.
Streamlining Marketing Workflows: Explore automation tools powered by AI to save time on repetitive tasks like scheduling, tracking performance, and reporting.
*Recording will only be sent to live attendees of this event.
Monday, September 15
9:00-10:30am via Zoom
Tus Finanzas en Orden: Registros e Impuestos para Cuidado Infantil
Presenter: Marissa Hernandez
Aprende a llevar un sistema sencillo y efectivo de registros para tu negocio de cuidado infantil. En esta clase práctica verás qué documentos conservar, cómo organizar tus ingresos y gastos, y cómo una buena contabilidad te ayuda a declarar impuestos correctamente, cumplir con requisitos legales y acceder a apoyos financieros.
Instructions:
El enlace de zoom se enviará después del registro.
miércoles 17 de septiembre
6:00-7:30pm virtual por Zoom
Paving the Road to Success with Caltrans 8: Overview of the Caltrans Minor Program
Presented by: Richard Myerscough, Caltrans
Join us for “Overview of the Caltrans Minor Program (Small Construction Contracts)” the eighth presentation in our continuing Caltrans training series by Richard Myerscough, Caltrans District 5 District Small Business Liaison.
Minor Program Overview.
How to Find Projects.
Minor Program Funding.
Navigating Bid Opportunities.
Locating Prior Bid Samples.
Don’t miss this opportunity to explore the information directly with Caltrans and to get your questions answered in a live Q&A with Richard.
*THE RECORDING FOR THIS WORKSHOP WILL ONLY BE SENT OUT TO ATTENDEES
Wednesday, Sept. 24
12:00-1:00pm via Zoom
Budget Like a Boss: Small Business Strategies
Presented by: Ali DeRoche
Does your small business really need a budget? Yes, it really does.
Discover:
How budgeting can help you track your income and expenses
Identify areas for savings
Make informed financial decisions.
Join us with Ali DeRoche and learn how to create a simple yet effective budget.
Thurs., October 2
11:00am-12:00pm via Zoom
Monterey WBC provides one-on-one no cost small business consulting. With an elite team of consultants with expertise in marketing, organizational development, finance, management, etc. Small business consulting is offered as an individual service, or supplementary to our entrepreneurial training courses. Consulting is available in English and Spanish.
Monterey WBC offers “Explore, Design, & Launch” - small business training program for startup entrepreneurs and existing small business owners. This course will equip you with the necessary knowledge, tools, and resources needed to start and/or grow your business. The outcomes of these courses are a tangible business plan and fine-tuned business pitch. “Empezando” is our Spanish equivalent.
Interested in keeping up-to-date with our Monterey WBC expansion, small business training, and free webinars? Sign-up for our weekly newsletter.
Funded in part through a Cooperative Agreement with the U. S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for people with disabilities will be made if requested at least two weeks in advance. Call MCSC Program Director at 805-595-1357. MCSC is an equal opportunity provider. MCSC is a 501 (c)(3) non-profit organization.